The StoryBank
Stories have impact. When we use them in our business conversations, they make our messages clear and memorable. We are all great storytellers, but we can't be a one-story wonder. This podcast is designed to help you build your story collection.
The StoryBank
Latest Episodes
Episode 168 – Everyone’s Doing It – The Sign That Made It Worse
Many years ago, an electric utility ran a simple experiment. It started telling households how their electricity use compared to their neighbours’ average.It worked. Heavy users cut back.But something unexpected happened as well...
Episode 167 – The Roundabout – When Control is an Illusion
Like all of you, I have driven through a roundabout a thousand times. One rule makes it work: the driver entering gives way to traffic already moving inside. No stop sign, no one directing you. Just smoother, safer flow. Smoother, in fact, than...
Episode 166 – Many Believers. Zero Passengers – Belief is Cheap. Trust Costs.
"Nobody ever got fired for buying IBM." Last Sunday, I chanced upon an interview with John Kim, author of the recent book ‘The Tao of Fundraising’, that brought this old adage alive. Kim, an investment professional cre...
Episode 165 - Act Now, Regret Later – The Instinct Every “AI or Die” Pitch Is Counting On.
A 1st of July CNBC article titled “Employers who laid off workers citing AI are already starting to regret it”It talks about how automaker Ford is rehiring hundreds of experienced human engineers to work on quality issues automated syst...
Episode 164 – The Storyboard Secret – What Disney Taught AirBnB
Back in the late 1990s, as a brand manager at Hindustan Unilever, I was in a briefing for a Jai soap ad shoot. The creative person from the agency was describing a beach volleyball scene — “and there’s a man in a hat, umpiring the game.” I sat ...
