The StoryBank
Stories have impact. When we use them in our business conversations, they make our messages clear and memorable. We are all great storytellers, but we can't be a one-story wonder. This podcast is designed to help you build your story collection.
The StoryBank
Episode 103 - A Milkshake Story - What is the Job To Be Done?
Harvard University Prof. Theodore Levitt famously said, "People don't want to buy a quarter-inch drill. They want a quarter-inch hole!”.
Does your team know what problem are they really solving for the customers with the products/services they offer? Are they trying to sell a better drill when the customer really wants a more efficient way of creating a quarter inch hole?
Discover how another renowned Harvard professor unraveled a perplexing business conundrum by asking one simple question: "What job does your product do?"
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