The StoryBank
Stories have impact. When we use them in our business conversations, they make our messages clear and memorable. We are all great storytellers, but we can't be a one-story wonder. This podcast is designed to help you build your story collection.
The StoryBank
Episode 111 - Small Changes, Big Results - The Art of Introductions
In B2B sales, trust and credibility can often make or break a deal. But what if a small change in how you're introduced could dramatically boost your success? A groundbreaking experiment in 2005 uncovered a powerful, yet surprisingly overlooked, strategy that led to a 15% sales surge—all without altering products, pricing, or the sales team itself.
The takeaway for B2B professionals? This subtle tweak could revolutionise how you build trust with clients, helping you stand out in even the most competitive markets. The secret lies in the way your colleague introduces you.
For more #storiesatwork do subscribe to our YouTube channel which has two playlists -
#StoryBank https://bit.ly/WStoryB and
#LeaderSpeak https://bit.ly/WLeaderS
You can also join our WhatsApp group to get copies of our videos. https://bit.ly/SW_WA_11
Our website has a video version of this story. https://storyworks.in/storybanks/
Follow me on LinkedIn -->linkedin.com/in/i-am-ic