The StoryBank
Stories have impact. When we use them in our business conversations, they make our messages clear and memorable. We are all great storytellers, but we can't be a one-story wonder. This podcast is designed to help you build your story collection.
The StoryBank
Episode 122 – The Power Of A Framework – From Instinct to Impact
Ever had that feeling—“I just know how to do this, I can’t explain it”?That’s instinct. It’s powerful. But here’s the thing—instinct doesn’t scale.
So many of us—whether we’re in sales, training, strategy, or design—rely on gut feel.
It works... for us. But what about the rest of the team? What happens when we’re not in the room?
That’s why the real power lies not just in knowing what to do—but in building a system others can follow.A simple framework. A way to teach, repeat, and improve.
This weekend, I’m sharing a story that captures this lesson perfectly. It’s about a life-and-death moment, an unexpected question, and a woman who saw the invisible—then gave it structure.
And that structure went on to save millions of lives.
It’s a reminder I keep coming back to:If something works and it’s all in your head, it’s time to pull it out.Turn it into a system.Because frameworks don’t kill creativity. They multiply your impact.
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