The StoryBank
Stories have impact. When we use them in our business conversations, they make our messages clear and memorable. We are all great storytellers, but we can't be a one-story wonder. This podcast is designed to help you build your story collection.
The StoryBank
Episode 144 – Upstream
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Have you been in a situation where after tirelessly trying to address a crisis you realised that you were addressing the symptoms rather than the problem itself?
In today’s episode I will move away from my usual approach of sharing a real story to sharing a parable that has a significant lesson for both business and life. I first read this story in the book ‘Upstream’ by Dan Heath. Dan Heath along with his brother Chip wrote my all-time favourite book on communication - ‘Made to Stick.’
Listen here…
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