The StoryBank
Stories have impact. When we use them in our business conversations, they make our messages clear and memorable. We are all great storytellers, but we can't be a one-story wonder. This podcast is designed to help you build your story collection.
The StoryBank
Episode 163 – The Long Walk Back – Never Let Anyone Carry Failure Alone
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For more than thirty years, I’ve held a belief that most football fans probably disagree with.
I think penalty shootouts are fundamentally unfair.
Football is the ultimate team sport. Every goal is built by eleven players. Yet when a World Cup final can’t be decided after 120 minutes, we suddenly ask one person to carry the burden of winning or losing for an entire nation.
That belief began with one image from 1994.
If you’re old enough to remember it, you probably know exactly which image I mean.
Decades later, one manager who’d lived through his own version of that exact moment did something about it. Not to change the rules, but to change what happens to the player standing at that spot.
Listen on.
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